Improve Marketing ROI: InSight MarketRight
StreetLight provides empirical, dynamic data about the types of people that pass by your stores, what neighborhoods they live and work in, and why they are on the move. Trade areas and drive-time polygons only capture static information--who lives where--not reflective of the dynamic way consumers shop in the 21st century. StreetLight answers the question "who moves where?"
For the first time, brick-and-mortar retailers can make decisions about marketing expenditures based on empirical information about how consumers MOVE. This brings marketing for brick-and-mortar retail up to speed with the efficiencies enabled by analytics for e-commerce.
Top Four Use Cases
- Plan online and offline advertisements by targeting work and home neighborhoods of people who commonly dive by or shop near your store.
- Align on-site marketing (signage, end caps) to viewer characteristics that differ by store and time.
- Re-define stores' trade areas for at-home, daytime vs nightime, marketing and more accurate groups of stores.
- Focus on the right competitors that share your potential customers.