Decrease risk of site failure: InSight SiteRight
Historically, brick-and-mortar retailers have used nearby residential demographics, drive-time polygons, government road counts, or staff with clipboards to get a proxy for a new store's potential customer base. But we can no longer assume that most commercial activity takes near the home.
StreetLight takes the concept of trade area one-step further to better reflect the way customers actually move around their city. Retailers, planners and real estate consultants can now use this dynamic, site-specific data to help make improved siting decisions.
- An otherwise excellent site can be hampered if flows of traffic are diverted by a competitor upstream. SiteRight provides insights on which nearby competitors matter most based on the order in which target customers pass by.
- When comparing two sites, even though one may be see a larger amount of traffic, the people inside the cars could be a bad match. SiteRight helps planners find the right kind of traffic for the planned business.
- Property owners may use outdated or anecdotal information about their sites. For example, a developer of a mall may say it has a "regional pull". SiteRight delivers accurate metrics about the people who actually use the area so you can better assess whether a site is ideal for your business.