We are rapidly moving into a world where one person can easily use six different modes of transportation in a single day. Mobility behavior is becoming more complex. As a result, transportation planners need to be able to analyze past behavior, measure current changes, and forecast future demand for more modes of travel than their predecessors.
Every type of travel counts, from bike shares to the "gig economy" created by transportation network providers and delivery apps. Unfortunately, not every mode is being counted. It’s simply not possible with conventional transportation data collection methods.
That's why StreetLight Data launched our new Multimodal Measurement Initiative. Our goal is to launch a new suite of Metrics. These Metrics will measure brand-new modes, older modes of transport that have always been difficult to measure, and how all of these modes interact. Do you want to participate?