Blog Feature

Big Data | public transit | Transportation

Measuring Travel Behavior for Special Events: Who Goes to Warriors Games at Oracle Arena?

December 14, 2017

2017 has been a really busy year for the StreetLight Data Engineering team – and as Sr. Sales Engineer, I really appreciate their hard work. In today’s blog post, I’ll give you an in-depth introduction to one of my favorite new features in the StreetLight InSight® platform - “Customizing Your Own Data Period.” (For those that don’t know: StreetLight InSight is our easy-to-use web application for transforming Big Data into transportation analytics).

When we launched this feature, I was immediately reminded of the work I used to do at San Francisco Bay Area Rapid Transit District (BART), the regional heavy rail transit system that many Californians rely on everyday. Ensuring we had sufficient capacity in the system to accommodate special events was important – and it could be a challenge. We would regularly develop new service plans and even add special event trains to the schedule to deal with the crows and their unique travel patterns.

To show you how this new feature works, I’ll walk you through an analysis I did on home games for the Golden State Warriors basketball team in March 2017. I was working at BART at this time, and it was a big year for the Warriors – they won the NBA championship, and they also made a major decision to relocate from their home in Oakland’s Oracle Arena to a new venue in the Mission Bay neighborhood of San Francisco, California. That move is anticipated in 2019, and it promises to change the travel behavior of home game attendees.

Keep reading for all the details on our new Customize Your Data Period feature – and to find out about what the Warriors’ move might mean for travel patterns on game days in the San Francisco Bay Area.

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