CASE STUDY

CASE STUDY

Transportation for Tourism Boom at the Pro Football Hall of Fame

The Pro Football Hall of Fame Village projected a 10x boost in tourism, with the potential to affect everything from parking to hotel occupancy to traffic patterns. To better understand the impact on Canton-area residents, and guide potential solutions, the local planning commission contracted for a land use and transportation study.

Football Hall of Fame Case Study Cover Image

Football Hall of Fame Case Study Cover Image

Using our Zone Activity analysis, planners were able to answer some critical questions, including:

Where visitors came from – nationally versus locally
Which city parking lots offered the most potential for visitor parking
What most-traveled route stood out for tourism traffic optimization

Learn how planners collected these quick, low-cost takeaways, and put the data to work.

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