Who We Are

At StreetLight Data, we bring real-world travel patterns to light. Just as streetlights illuminate our roadways at night, StreetLight Data creates analytics that shine a light on mobility behavior.  We aim to transform transportation and urban planning with the power of data. With our StreetLight InSight® analytics platform, the transportation industry can design public spaces and transportation networks that are more efficient, sustainable, and safe.

Did You Know?...

Wabash, Indiana became the first city to illuminate its streets with electric lights in March 1880. Despite public opposition, the town council replaced the city's gas lights with electric ones because they were more cost-effective.1

1Source: Tocco, Peter. "The Night They Turned the Lights On in Wabash." Indiana Magazine of History, December 1999, 350-63.


Our Mission

Our mission is using Big Data to understand travel patterns easy, intuitive, and affordable. Through our pioneering approach to the use of location data, we will:

  • Help reduce greenhouse gas emissions and petroleum use in vehicles, especially by reducing miles traveled (in single occupancy, petroleum powered vehicles).

  • Improve transportation access and equity.

  • Provide transportation leaders with data that improves project prioritization, resource deployment, and public engagement.

  • Equip civic officials with better data to inform their policies and initiatives.

  • Create a new source of knowledge about how people use cities and make that knowledge available to researchers.

  • Set the bar for data privacy in mobile analytics.

Our Story

StreetLight Data is the first company to make using real-world transportation data easy, efficient, and affordable. It was founded in 2011 by Laura Schewel, a sustainable transportation expert who was frustrated by the lack of empirical transportation data available. Given how important transportation is for the environment, quality of life, and the economy, this situation seemed absurd to Laura. She began researching new approaches with emergent geospatial “Big Data”  for her PhD at UC Berkeley’s Energy and Resources Group and ultimately founded StreetLight Data.

In 2011, co-founder Paul Friedman joined the team, bringing deep experience in commercial data products. In the years that followed, the StreetLight Data team developed the first on-demand platform for transforming mobile device data into actionable transportation analytics, StreetLight InSight®. The San Francisco-based company has now raised nearly $30 million in financing, operates a regional offices in Richmond, VA and Vancouver, BC, and works with hundreds of public and private sector clients across Canada and the US.

Did You Know?...

Driving-for-shopping is nearly 30% of miles driven in the U.S., but very few transportation analyses or planning programs deal with this type of driving. Our Metrics make analyzing these types of trips possible.

StreetLight Data Milestones

(Scroll through to learn more)

May 2011

StreetLight Data is founded and secures seed financing.


September 2011

Co-founder Paul Friedman joins team.


May 2012

StreetLight Data wins IBM SmartCamp NYC.


September 2012

First full-time employee, Kara Selke, our VP of Privacy, joins team quickly followed by Catherine Manzo, Senior Director of Sales and Customer Engagement.


September 2012

StreetLight's first full-time employee, Kara Selke, our VP of Privacy, joins the team. She is quickly followed by Catherine Manzo, Senior Director of Sales and Customer Engagement.


April 2012

StreetLight secures seven-figure Series A financing from T-Venture and Vision Ridge.


May 2013

CEO Laura Schewel recognized as International Transport Forum’s Young Researcher of the Year.


August 2013

CEO Laura Schewel named to MIT Technology Review’s annual 35 Innovators under 35. Click here to watch her presentation.


June 2014

Nokia Networks names StreetLight Data the “Most Promising Start-Up” at its Open Innovation Challenge Event.


January 2015

StreetLight Data brings the StreetLight InSight platform out of beta and into the market in a major public release.


August 2015

StreetLight Data CEO is invited to speak on the importance of real-world transportation data at a TEDxSacramento Salon. Click here to watch her presentation.


March 2016

StreetLight Data secures Series B financing by bringing on new investors, ENGIE New Ventures and Osage University Partners.


August 2016

StreetLight Data launches its Regional Subscription to StreetLight InSight, the first on-demand SaaS solution for unlimited, real-world transportation data.


September 2016

StreetLight partners with Cuebiq, an SDK provider, to bring a new type of Big Data to the transportation market: Location-Based Services data.


March 2017

SStreetLight Data introduces its Consultant Subscription to StreetLight InSight to help transportation consulting firms utilize Big Data resources to grow their businesses and win more contracts.


April 2017

StreetLight Data partners with Current by GE to expand the potential of its smart streetlight technology and to bring StreetLight InSight to smart cities.


June 2017

StreetLight Data introduces StreetLight Volume: 2016 AADT, the first traffic count analytics available in StreetLight InSight.


December 2017

StreetLight Data opens its first regional office in Richmond, VA and closes 2017 with nearly 1,000 active StreetLight InSight users.


February 2018

StreetLight Data formally launches operations in Canada and introduces Traffic Diagnostics, a new type of StreetLight InSight analysis that helps transportation professionals solve congestion.


July 2018

StreetLight Data introduces its Multimodal Measurement Initiative (M2) to measure all modes of travel and how they interact.


August 2018

StreetLight Data closes Series C financing round with continued support from investors ENGIE New Ventures, Deustche Telekom Capital, and Osage University Partners and others.


Ready to Get Started?

Use the link below to watch demo videos of StreetLight InSight® and learn how you can create Travel Metrics for Urban Planning and Transportation in minutes.