Get a holistic view of bike and pedestrian traffic on all road types—from bike lanes to trails—to evaluate, prioritize, and communicate the most impactful active transportation projects that make your streets safer and more accessible.
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Evaluate active transportation investments and measure their impact
Bicycle and Pedestrian Volumes* for all types of roads, all times of day, any day of week
Demographics and trip characteristics ensure equity and accessibility are top of mind
On-demand insights without the cost and limitations of temporary counters and surveys
We no longer have to make assumptions about people’s trip activity and travel behaviors. Now we have data to support our research, and it separates fact from fiction.
COMPLETE STREETS
Proving that a protected bike lane boosts ridership and safety
A before-and-after analysis of new bike lanes installed in North Kansas City showed that average daily bike trips doubled. Additionally, the bike lanes led to near elimination of the most dangerous speeds—vehicles traveling above 40 mph.
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Augment your count program for a complete view of active transportation
TRAFFIC COUNTS
Estimate Bicycle or Pedestrian Volume on roads, separated paths, or trails.
DEMOGRAPHICS
Get race, income, housing, and more demographics to provide an equity lens.
MODE SHIFT
Identify short trips prime for switching to active transportation.
ORIGIN-DESTINATION
Pair active transportation with vehicle travel patterns to inform where connections can be made safer.
Enrich a variety of projects with data-driven insights
Explore other transportation solutions
BICYCLE RIDERSHIP STUDY
The Bike Lane Effect: How Infrastructure Drives Impact
Justify continued bike investment with before-and-after insights. Read our study to see how a data-first approach can reveal important ridership trends.
DOWNLOAD REPORTCASE STUDY
Identifying Opportunities for Equitable Transportation Mode Shift
Jacobs used bicycle and pedestrian Origin-Destination (O-D) Metrics combined with traveler demographics to inform design for a bike and pedestrian bridge to access a special park district in Portland, Oregon.
READ CASE STUDYEXPERT ROUNDTABLE
The Data You Need to Build Vibrant, Safe Neighborhoods
Planning active transportation infrastructure requires comprehensive insights. See how state DOTs, consulting firms, and advocacy groups utilize data to prioritize bike and pedestrian projects.
WATCH WEBINARCOMPLETE STREETS
The Complete Guide to Complete Streets
Complete Streets policies help prioritize bicycle and pedestrian infrastructure that makes roads safer for everyone. See how digital traffic data can help implement them effectively.
READ IT NOWROAD DIETS
How Road Diets Make Room for Walking and Biking
By removing or repurposing lanes of traffic, road diets can cut speeding, improve safety, and reduce emissions. See how they work, with real road diet examples and the data behind their success.
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