ACTIVE TRANSPORTATION  

Measure bicycle and pedestrian traffic anywhere

Get a holistic view of bike and pedestrian traffic on all road types—from bike lanes to trails—to evaluate, prioritize, and communicate the most impactful active transportation projects that make your streets safer and more accessible.

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Evaluate active transportation investments and measure their impact

Bicycle and Pedestrian Volumes* for all types of roads, all times of day, any day of week

Demographics and trip characteristics ensure equity and accessibility are top of mind

On-demand insights without the cost and limitations of temporary counters and surveys

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*Historical Volumes available through April 2022

We no longer have to make assumptions about people’s trip activity and travel behaviors. Now we have data to support our research, and it separates fact from fiction.

Panini Chowdhury, AICP, City of Pittsburgh
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  COMPLETE STREETS  

Proving that a protected bike lane boosts ridership and safety

A before-and-after analysis of new bike lanes installed in North Kansas City showed that average daily bike trips doubled. Additionally, the bike lanes led to near elimination of the most dangerous speeds—vehicles traveling above 40 mph.

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Augment your count program for a complete view of active transportation

ORIGIN DESTINATION

TRAFFIC COUNTS

Estimate Bicycle or Pedestrian Volume on roads, separated paths, or trails.

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DEMOGRAPHICS

Get race, income, housing, and more demographics to provide an equity lens.

MODE SHIFT

Identify short trips prime for switching to active transportation.

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ORIGIN-DESTINATION

Pair active transportation with vehicle travel patterns to inform where connections can be made safer.

Enrich a variety of projects with data-driven insights

Plan safety interventions for vulnerable road users

Evaluate segment speeds for Vehicle, Bike, and Pedestrian Volume to highlight locations likely to have collisions.

Develop existing conditions reports for required environmental reviews

Analyze multimodal pass-through traffic Volume on specific roads or segments to measure historical activity.

Perform first- and last-mile studies to balance all travel modes

Analyze pedestrian and bike behavior near transit hubs to plan more accessible infrastructure that encourages mode shift.

Manage public spaces that serve all community members

Demonstrate visitation to business districts and public facilities, with trip characteristics and demographics, to inform access improvement projects.

Explore other transportation solutions

Safety Studies ⟶
Intersection Studies ⟶
Visitation Studies ⟶
Corridor Studies ⟶

  BICYCLE RIDERSHIP STUDY  

The Bike Lane Effect: How Infrastructure Drives Impact

Justify continued bike investment with before-and-after insights. Read our study to see how a data-first approach can reveal important ridership trends.

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  CASE STUDY  

Identifying Opportunities for Equitable Transportation Mode Shift

Jacobs used bicycle and pedestrian Origin-Destination (O-D) Metrics combined with traveler demographics to inform design for a bike and pedestrian bridge to access a special park district in Portland, Oregon.

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  EXPERT ROUNDTABLE  

The Data You Need to Build Vibrant, Safe Neighborhoods

Planning active transportation infrastructure requires comprehensive insights. See how state DOTs, consulting firms, and advocacy groups utilize data to prioritize bike and pedestrian projects.

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