It begins with Big Data
Every month, we ingest, index and process ~40 billion anonymized location records from smart phones and navigation devices in connected cars and trucks. Adding context from numerous other sources like parcel data and digital road network data, we develop a view into North America’s vast network of roads, bike lanes and sidewalks.
Route Science®, more data, and accuracy validation
Next, our proprietary data processing engine, Route Science®, algorithmically transforms trillions of location data points over time into contextualized, aggregated, and normalized travel patterns. We validate them using 1,000s of traffic counters and embedded sensors – and enrich them further using your own data sources, like transit ticketing, shared mobility, or IoT data.
Result: multi-mode metrics for millions of roads and Census Blocks
Route Science® then normalizes and aggregates the data into analytics, delivering unique insights into how vehicles, bicycles and pedestrians move on virtually every road and Census Block.
Accessible via StreetLight InSight®, the world’s first on-demand web platform for transportation, we let you analyze, visualize and compare the travel patterns in your neighborhood or across the country.