Get demographics tied to traffic activity to measure and support social equity impact

Address critical equity challenges in your region with comprehensive transportation insights that illuminate how diverse populations travel. Leverage a more representative sample without the cost and time required for traditional travel surveys.


The metrics you need to define and analyze the equity impact of transportation initiatives.

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Aggregate key demographics for your projects

Select attributes such as race, income, vehicle ownership, housing type, and disability status (among many others) to analyze social, economic, and environmental equity.

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Analyze Metrics for any road, any mode, on any day

Study origins and destinations, mode of travel, trip purpose, and other factors to see how and why different populations travel across the U.S. and Canada for any time period.

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Perform before-and-after studies to measure results

Travel back in time for specific days and time of day to see how transportation projects impact accessibility and outcomes for different groups of travelers.


A practitioner’s guide to ensuring equity in transportation

In this guide, we zoom in on SEPTA stations in the greater Philadelphia area to show how demographics tied to travel behavior provide a granular understanding of how different populations access transit hubs. Planners can use demographic travel analysis to better tailor infrastructure to improve equity across communities.



Using LBS data for environmental justice studies

Make sure that your transportation studies are built on an equitable and representative sample size. Watch our webinar to learn how StreetLight’s location-based services (LBS) data’s sample size and bias compares to traditional surveys for use in environmental justice studies.



Measure equity impact of San Diego's regional toll road

In StreetLight’s first transportation project ever, SANDAG used our Traveler Demographics Metric to measure the social equity impact of shifting congestion to a toll road. The before-and-after analysis, including income and race data, measured whether low-income populations were disproportionately impacted.



The Complete Guide to Complete Streets

Want to make streets safer for ALL road users? See how Complete Streets initiatives save lives, and how digital traffic data can help implement them effectively.


Project the equity impact of planning decisions

Understand the social equity impact of proposed transportation legislation. This analysis shows how planners can collect key data to better communicate with constituents, and more effectively distribute resources to help mitigate the impact on different populations.


Providing data for academic research in transportation equity

Evacuation risks and social vulnerability

We provided free metrics for a team at the University of Colorado-Boulder exploring the role of social vulnerability on evacuation behavior and risk. 

Any academic researcher whose project aligns with our mission can get free access to StreetLight InSight® Metrics.

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Ensuring equity in public spaces

StreetLight gave free metrics to a team at Macalester College studying who has access to and uses public space. This knowledge informs subsequent efforts to understand how public spaces function to include and exclude people, and enhance efforts to build inclusive public spaces in diverse settings.

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Unequal impacts of traffic on pregnancy

Exposure to traffic during pregnancy has been linked to adverse health outcomes including preterm birth, a primary predictor of infant mortality.  African American women and other women of color are at increased risk. Researchers at the University of California, UCLA and UCSF campuses are using free traffic metrics provided by StreetLight Data to better understand the risks of traffic-related air pollution to pregnant women and their babies, and the extent to which traffic may contribute to inequalities in adverse birth outcomes.  

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Ready to drive change?

Let’s talk about how data can support your transportation equity initiatives