What we expect from our data suppliers
The data we use for the creation of our products comes from a variety of sources. These sources include navigation-GPS and other location-based data from connected cars, trucks, and location apps collected on an “opt-in” basis. StreetLight also uses publicly available Census, traffic counts, and points of interest data.
We have established guidelines for our data suppliers to promote responsible data practices and ensure the data they provide meets our high standards for privacy protection. Data source material must meet the following requirements:
StreetLight is committed to supporting suppliers who embrace privacy as a core value and adhere to best practices for data protection, including Privacy by Design.
How we protect our location data resources
Once in house, the data sources are algorithmically processed into metrics. This process occurs in our secure data repository that sits behind a multilayered network security architecture supported by system audits and controls. Here are some highlights of the steps we take to transform the data into metrics:
What we expect from our customers
We expect our customers to use responsible data practices. We require our customers to contractually commit to not using StreetLight metrics in combination with other materials to try to identify individuals.
Are you interested in learning more about location privacy?
We invite you to review the website of the Future of Privacy Forum, a nonprofit organization StreetLight is a member of that serves as a catalyst for privacy leadership and scholarship, advancing principled data practices in support of emerging technologies.