The ride-hailing revolution launched by Uber and Lyft has expanded to embrace shuttles, autonomous vehicles, and micro-mobility options like scooters and bike share.
As ride-hailing services expand, car ownership is decreasing, putting pressure on original equipment manufacturers (OEM) in the automotive industry. Many transportation and mobility companies are working with us to explore business options in this emerging industry.
Planning a ride-hailing business requires researching the target market to understand the best mobility options with strong business potential, and accurately forecasting revenue. But how can a company do that in a business where no data about core patterns exists outside of a few dominant companies who don’t data share? Big Data to the rescue.