StreetLight in the News

Study: Most Visitors Coming to Hall of Fame Events Park Downtown

By June 23, 2019 February 7th, 2023 No Comments

Written by Alison Matas, GateHouse Media Ohio. Full story originally published in by the Canton Repository on June 23, 2019.


Consultants looked at where visitors came from, what roads they used, and where they parked once they got to Canton.

When people drove to Pro Football Hall of Fame enshrinement festival events last year, most of them parked in downtown Canton.

At least, that’s what data collected from cellphones and vehicles shows.

As part of a study about the area around the Hall, consultants used location-based data to learn about visitors to the Hall. The information came from StreetLight Data, a subscription-based service that lets government entities explore data from mobile devices to find solutions to transportation problems.

In Ohio, planners working on the Canton study were able to access the information through a subscription to StreetLight held by the Ohio Department of Transportation.

Scott Phinney, ODOT’s administrator of statewide planning and research, said the department got the subscription two years ago, in response to increasing traffic volumes and dwindling budgets. He hoped the data would help his office make better choices about infrastructure projects.

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