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Foot traffic data software powered by StreetLight

Select the best sites nationwide

Get foot traffic insights supported by multimode traffic data

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Accelerate your retail and site selection projects with precise traffic data to complement foot traffic analysis for all roads in just a few clicks

Streamline access to traffic counts to improve retail foot traffic data.

1
Fill data gaps

Get automated traffic counts at scale to improve store performance.

2
Shorten decision-making timelines

Quickly access validated counts across multiple years in an easy-to-share format.

3
Get a comprehensive understanding of customer movement

Granular data enables more precise forecasting & resourcing to drive in-store traffic.

Validated nationwide mobility data to make profitable retail site selection and operations decisions.

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Incorporate timely location data and traffic insights

Ensure up-to-date location data analysis with recent traffic counts.

Zoom in on any potential sites

View traffic by customer demographics in front of locations on downtown corridors, highways, residential streets, and even rural roads.

Capture all trips

Quickly view biking, walking, and driving patterns to identify ideal sites—from walkable retail hubs to industrial areas.

Use defensible data

Trust that insights are validated against permanent counters and by transportation agencies.

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Build a more profitable real estate and retail portfolio

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The challenge

When you’re making strategic decisions like where to expand store locations, how to properly staff your brick-and-mortar sites throughout the day, or where to place your advertising dollars, you need to better understand who’s visiting your stores, when, where they’re coming from, and where they’re headed next.

The Solution

Validated and granular traffic counts give you detailed insights about customer movements and profiles, ensuring you’re making the most profitable decisions and driving conversion rates.

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Power strategic location decisions and customer engagement with reliable traffic data

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Demand forecasting for your retail business

See how many potential customers pass by sites during key times of day with traffic counts by direction over the course of the year.

Property valuation

Evaluate property value and insurance factors like noise, pollution, and road safety tied to traffic volumes and speeds.

Store operations

Adapt locations to efficiently fulfill in-store, drive-thru, and delivery orders via mobile devices with traffic data on nearby intersections, roads, and highways.

Trade area analysis

Assess the market for a target customer profile with traffic counts enhanced with demographics and trip purpose.

Check out our comprehensive analytics complementing foot traffic data

Access our full suite of tools and visualizations to solve all your most pressing retail and real estate challenges.

Traffic counts and VMT

Analyze traffic counts and vehicle miles traveled (VMT) on more than 25 million road segments covering North America by peak hours and other times of day.

Temporal granularity

Reveal seasonal trends with traffic counts by day of the week and hour of the day for any month throughout the year and monitor changes over time.

Trip characteristics

Travel by direction and speed analysis help prioritize the best side-of-street retail to capture passing customers.

Demographic data and trip purpose

Infer more about your target customers with contextual features like household income, race, family status, and why they’re traveling.

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Our customers

See why they chose StreetLight

StreetLight’s multimode trip insights combined with our data helped build the foundation for Uber Air.
Ian Villa
Uber Elevate
The dynamic interface and architecture of the [NaviSites] app are key to its success, enabled by data partners like StreetLight
Casey Kidd
CEO of NaviRetail
In effect, we went back in time to gather information that we had no other way to obtain.
Wendy Tao
Head of Smart Cities, Siemens Intelligent Transportation Systems
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FAQs

Quick answers to questions you may have

Discover everything about StreetLight’s Intersection Studies product features, benefits, and more.rnrn

What is foot traffic data software?

Foot traffic data software delivers information on pedestrian activity by location to help users make informed decisions about real estate site selection, property valuation, store operations, vulnerable road user infrastructure, and more. StreetLight’s solutions complement foot traffic insights with granular information on how people travel, including demographic trends and trip details like length and speed by time of day, direction of travel, and more to deliver a more comprehensive view of consumer behaviors and walkability.

What are the key functionalities of foot traffic software?

Foot traffic software often focuses on counting the number of people that visit or pass through a specific point of interest, such as a store entrance or tourist location. Some also offer foot traffic counts for specific roads or intersections. Not all foot traffic software offer the same functionality, so when looking for foot traffic insights, consider the level of granularity (does it tell you how traffic fluctuates by time of day, day of week, seasonality, or direction of travel?), the level of coverage (can you analyze traffic patterns across a wide range of locations, both historically and in real time?), and whether it offers additional information like traveler demographics, trip lengths, and dwell time to help contextualize foot traffic patterns for more informed decision-making.

Do you need data to inform your next project?

Talk to StreetLight about your needs, and join us in shaping a more efficient, sustainable world.

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