Location intelligence software
Understand where your customers are going, and why
Vehicle, bike, and pedestrian movement-based location data helps you make better site selection and resourcing decisions.
Why choose StreetLight for location intelligence software solutions?
Location analytics require precision, accuracy, and granularity to make the most profitable business decisions.
Use recent traffic counts, updated monthly, to make the most informed decision.
Complement geospatial data and spatial analytics to ensure you have a bird’s eye view of movement patterns in the region.
Compare truck, vehicle, and ped traffic in one data set.
Empowering Smarter Decisions: The Benefits of StreetLight
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How NaviRetail uses nationwide traffic data to reveal better store locations
Read case studyReal estate consulting firm NaviRetail wanted to create an app to help clients preview and compare future store location insights without the need to physically visit every single one. The new app would enable clients to get spatially oriented with topography, aerial street views, and then review analysis of demographics, retailer data, and traffic counts to assess the viability of each location.
NaviRetail turned to StreetLight for key traffic count and AADT data because they needed a provider that offered validated, nationwide data via an API. Traffic counts show up automatically in the map view in the NaviSites app, and users can click in to see both AM and PM traffic. The app has significantly enhanced how NaviRetail helps clients explore new retail locations, by sharing data more quickly and making meetings more fruitful before clients make critical investment decisions.
StreetLight for Location Intelligence: At a glance
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Analyze traffic counts and vehicle miles traveled (VMT) on more than 25 million road segments covering North America, giving in-house data scientists a massive repository of data from which to pull insights.
Reveal seasonal trends with traffic counts by day of the week and hour of the day for any month throughout the year and monitor changes over time.
Travel by direction and speed analysis to help prioritize the best side-of-street retail to capture passing customers.
Infer more about your target customers with contextual features like household income, race, family status, and why they’re traveling.
Location intelligence insights can be accessed in the web platform, delivered as a bulk file, or programmatically integrated via dedicated API.
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Case studies, data-driven research, and timely articles to learn how StreetLight helps solve real estate challenges.
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FAQs
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Discover everything about StreetLight’s transportation modeling product features, benefits, and more.
Location intelligence software gathers geospatial information about locations that businesses can use to evaluate potential real estate investments, inform operations across their existing real estate portfolio, make informed insurance decisions, and more. StreetLight’s location intelligence software helps companies understand how people, vehicles, and goods move through distribution hubs, freight routes, local streets, and points of interest to enable profitable decision-making on real estate, supply chain logistics, pricing, store operations, expansion and closures, and more.
Location intelligence software and apps deliver key insights that businesses use to make advantageous decisions for their industry. StreetLight’s software specializes in delivering granular, validated, and actionable insights on the movements of people, vehicles, and goods throughout the road network. For example, you might use StreetLight to investigate how many potential customers pass by a potential new store location. Or, you might analyze trip lengths and routing patterns to help determine the most advantageous locations to invest in charging or fueling infrastructure. For the public sector, real-time analytics may also be a piece of their traffic activity data, which often underpins location intelligence software.
Location intelligence softwares are often available via a subscription or integration that provides users with on-demand access to a platform they can use to access data on locations of interest. In the case of StreetLight, subscribers can access location intelligence data through a self-serve platform, or delivered in bulk through other convenient formats like CSV, API, and ESRI integrations. This enables users to analyze location data on demand through an easy-to-use platform or integrate it into their existing programs, dashboards, and workflows to deliver insights where and when they need them.
Location intelligence software can help businesses:
- Forecast customer demand at potential store locations and choose the most profitable real estate investments
- Identify where adding drive-thrus or EV charging stations could help drive more visits and purchases at existing retail locations
- Make informed decisions about hours of operation, staffing, inventory, and supply chain logistics for existing real estate locations
- Understand risk profiles at different locations
- And more.
Do you need data to inform your next project?
Talk to StreetLight about your needs, and join us in shaping a more efficient, sustainable world.
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