StreetLight in the News

What’s in Your wallet? Durham Study Uses Data Taken From Devices in Purses, Cars

By March 8, 2019 March 10th, 2020 No Comments

The News & Observer reports that Streetlight Data will provide transportation data on movements of vehicles, bicycles, and pedestrians for Durham, NC’s fast-growing urban area. 

“Having information like this that’s quicker and more up-to-date is very useful,” said Ellen Beckmann, a Durham senior transportation planner.

The story reports that Durham’s population increases daily with 11 new residents, causing increasing traffic jams on main roads and more frequent accidents. Resident complaints have pushed the city to create Move Durham, a transportation study of problem routes.

Although some residents shared concerns about using mobile device data from StreetLight, planners expressed confidence that privacy is secured by the company’s strict data protection policies. 

Read the full story at the News & Observer

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