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Movement data for site selection consultants

Power location decisions with the best data

Find the optimal location for you or your client’s next site with the most accurate and granular data on customers travel patterns

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Better location advisory services

1
Analyze traffic behavior around sites

Uncover where drivers are coming from and going to, by season, day, or hour.

2
Capture all types of trips

See personal vehicle, truck, pedestrian, and bike traffic patterns, whether in destination shopping centers or the dense urban core, to make the best location decisions.

3
Use the most trusted and granular data in the industry

Confidently deploy metrics that have been consistently validated and can help you analyze locations at any scale, big or small.

Nationwide traffic data to ensure the most profitable business expansion strategy

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Site demand

Accurately forecast demand during the site selection process through insights on movement changes over time.

Trade area analysis

Understand potential visitor demographics and common travel routes.

Competition & cannibalization

See the competitive landscape and visitor overlap to reveal real site potential

Risk signals

Anticipate demand downturns and uncover external performance drivers.

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Modeling demand for Uber Air

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The challenge

Uber wanted to estimate demand for Uber Air – exploring new technologies in urban air mobility – and identify the best locations for air taxi hub infrastructure using the movements of all traffic in a city. Although Uber had extensive ride-hailing data, it lacked data on personal vehicles and other modes to populate its model.

Data-driven solution

Uber created the Flux Optimizer model by combining their data with StreetLight metrics, including travel distance, origin-destination, and trip purpose by mode, to visualize 348 million miles of daily traffic. They identified locations for 40 nodes (a group of one or more skyports) based on the transportation data combined with real estate realities, airspace sequencing, and power grid optimization. For site selection consultants, StreetLight’s data can help them ensure their insights are powered by the most granular and trusted transportation information, used by the most advanced Fortune 500 companies.

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StreetLight for Location Advisory Services: At a glance

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Traffic counts & VMT

Analyze traffic counts and vehicle miles traveled (VMT) on more than 25 million road segments covering North America.

Origin-Destintation

Understand how traffic moves through a corridor, or between longer-distance locations, so site selectors can understand where people are coming from and going to.

Time trends

Track travel patterns over time with segment-level insights for the last five years to incorporate fluctuating driving behavior.

Demographics & trip purpose

Infer more about target markets with contextual features like household income, race, family status, and why they’re traveling.

Multiple data delivery options

Access insights in the web platform, delivered as a bulk file, or programmatically integrated via dedicated API.

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Our customers

See why they chose StreetLight

StreetLight’s multimode trip insights combined with our data helped build the foundation for Uber Air.
Ian Villa
Uber Elevate
In effect, we went back in time to gather information that we had no other way to obtain.
Wendy Tao
Head of Smart Cities, Siemens Intelligent Transportation Systems
StreetLight provides a cost-effective medium to assess O-D patterns at large scale, with minimum biases, and at a fraction of the cost of traditional surveys.
Lucile Kellis
Head of Data Science and Analytics, Steer
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FAQs

Answers to questions you may have

Discover everything about the features and benefits of StreetLight for financial professionals.

What is a site selection consultant?

Site selection consultants help businesses make real estate decisions such as where to place a new store or office, relocate existing facilities, or build infrastructure such as drive-thrus, charging stations, and more. In other words, site selection consultants help businesses expand their real estate portfolios to support revenue, operations, and other competitive goals.

What are the core services provided by site selection consultants?

The best site selection consultants use data-driven market analysis to help businesses identify where real estate investments will translate into the highest potential for ROI. That could include choosing new store locations where customer demand is high, siting a new warehouse to streamline supply chain operations, or identifying existing real estate assets that could bring in more revenue by adding drive-thrus or EV charging stations.

Site selection consultants may also help businesses navigate the regulatory environment at potential real estate locations, including zoning, building codes, and utility permits, and factor these elements into the site selection process.

How to identify top consultants?

The top site selection consultants back up investment guidance with clear, defensible data. Data-driven analysis is essential to avoid bias and assumption-driven decision-making that can lead to poor site performance. Top consultants will also consider factors like competitive landscape, potential cannibalization, customer demographics, and travel patterns when evaluating potential sites.

Do you need data to inform your next project?

Talk to StreetLight about your needs, and join us in shaping a more efficient, sustainable world.

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