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Site selection software

Put your business in the path of the right customers

Back every location decision with trusted data in your site selection process to uncover trade areas with the most potential and identify competitive opportunities.

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Unlock profitable growth by mapping where your target customers frequently travel

Revenue driving data

Understand your target market’s regular route patterns to know how to get them in the door with geospatial data.

Precise market planning

Create the most advanced analysis for site selection with validated vehicle, bike, and foot traffic insights on every type of road.

Clear market opportunities

Shine a light on undersupplied trade areas for your industry and untapped market opportunities to know where to grow.

Impactful layout designs

Increase visitors by identifying the best side of the road, entrance location and parking lot size with our site selection software.

Access the industry’s deepest repository of transportation data

5M+

Miles of roadway covered

7B+

Monthly trips processed

100s

Data sources incorporated

Power strategic location decisions with reliable traffic data

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Demand forecasting

See how many potential customers pass your selected sites with traffic counts by direction and time of day.

Location optimization

Adapt locations to efficiently fulfill in-store, drive-thru, and delivery orders with traffic data on nearby intersections, roads, and highways.

Market analysis

Assess market potential with traffic counts enhanced with demographics and trip purposes.

Property valuation

Evaluate property value and insurance factors like noise, pollution, and road safety tied to traffic volumes and speeds.

StreetLight for Site Selection: At a Glance

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Traffic counts and vehicle miles traveled

Add traffic counts and vehicle miles traveled (VMT) on more than 25 million road segments for a more accurate analysis.

Seasonal trends

Reveal seasonal trends and predict performance with traffic counts by hour and day of week for any month throughout the year to monitor changes for your business over time.

Trip characteristics

Prioritize the best side-of-street for your business by analyzing direction of travel and speed.

Demographics and trip purpose

Infer more about your target customers with features like household income, race, family status, and why they are traveling.

Data delivery options

Access site selection insights in the web platform, delivered as a bulk file, or integrated via API.

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FAQs

Quick answers to questions you may have

Discover how StreetLight can make your site selection analysis even better

What is site selection software?

Site selection data helps organizations make informed decisions about their real estate portfolios and find advantageous locations for anything from new stores to EV chargers. StreetLight’s industry-leading repository of mobility data can help you use information on your target market’s commuting patterns, driving speeds, trip lengths, traffic counts, and more.

What are the benefits of using site selection data?

StreetLight’s site selection data helps you turn the most recent, detailed, and reliable data on travel behaviors into customer insights so you can capture demand and drive growth. See where potential customers tend to drive, how long they stop, when traffic peaks, and perform void and white space analysis in your industry to help forecast store visits, sales, and revenue at potential store locations and manage your existing portfolio based on leading performance indicators.

What are the key features of site selection data?

Site selection data helps you make informed decisions on potential real estate locations by evaluating factors that can determine performance, including how likely drivers are to visit a specific location based on traffic counts, trip lengths, and vehicle speeds near that location. StreetLight’s site selection software helps you not only view these data on potential locations, but also visualize how they fluctuate over the course of a day, week, or year.

Do you need data to inform your next project?

Talk to StreetLight about your needs, and join us in shaping a more efficient, sustainable world.

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