Now that we’re in the full swing of summer here on the East Coast, my friends and family have been taking road trips along I-95 – and for better or for worse, rest stops are an inevitable part of those trips. A few weekends ago, my parents’ car broke down on their way back home from New York, but fortunately they were able to make it to a rest stop. As my mom texted me from the rest stop parking lot, waiting for a tow truck at 11pm, I started to wonder: How many other people were at rest stops at such a late hour? Who else might be there with my parents? Was this rest stop typically a busy one?
It wasn’t long before I realized that, as a StreetLight Data employee, I had the answers at my fingertips – it was just a matter of running a study with StreetLight InSight®, our on-demand transportation analytics platform. In this post, I’ll show you what I found out and share a few tips to help you plan your own road trip this summer.