Metrics Based on Mobile Data

The geospatial records we use are created by devices that use GPS and Location-Based Services: Smart phones, connected cars, fitness trackers, and more. As these devices ping satellites and network devices around them, they create location records. These records are input into our algorithmic RouteScience® processing engine and transformed into Metrics.

How RouteScience Works:

Step 1: Deidentify

First, we confirm that all personal identifiers have been removed from the data to ensure consumer privacy.

How Our RouteScience Processing Engine Works

Step 2: Clean

We review the data and remove inaccurate and incomplete data points. For instance, if a device only creates one record in a month, we remove that record from our database.

How RouteScience Works:

Step 3: Patternize

We use algorithms to identify patterns in mobility behavior. Linking each device's location records into a series of trips allows us to determine home, work, shopping, and entertainment locations.

How RouteScience Works:

Step 4: Contextualize

Census data, road network, and parcel data is incorporated is blended with the travel pattern data to add contextual and demographic richness.

How RouteScience Works:

Step 5: Aggregate

Finally, we normalize and combine this contextualized travel pattern information into aggregate Metrics. To protect individual privacy, our Metrics describe groups of devices - not individual devices.

 


What To Expect When You Work With Us

When you work with StreetLight Data, you can design, visualize, and analyze our Metrics right in StreetLight InSight, our easy-to-use web app - or you can download .csv and shapefiles to input into your own modeling, reporting, or planning systems.

 

Who We Work With

Our Retail and Real Estate Metrics are available directly from StreetLight Data or from our channel partners. Our Partners include:

Forum Analytics, LLC has been serving the franchise and retail industries since 2001 and was established with a singular vision: create mission-critical analytics powered by advanced modeling and mapping tools, turning data into powerful business intelligence. Forum Analytics, LLC has been serving the franchise and retail industries since 2001 and was established with a singular vision: create mission-critical analytics powered by advanced modeling and mapping tools, turning data into powerful business intelligence.

Want to Partner with StreetLight?